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  • Lakeisha Douch

Working at Deep South Media

For a few weeks I will be spending some time at Deep South Media. A Dorset based public relations company which specialises in stand-out digital content and newsroom services for 50 companies and organisations. My role was to assist and shadow the head of visuals and photographer, Paul. Over my first week at Deep South Media (DSM), I spent a lot of time out of the office travelling around Dorset and Hampshire with Paul. We travelled to Whitely, Eastleigh, Salisbury, Winchester, Portsmouth, Westbourne, Wimborne and Ringwood, photographing for 3 different businesses.


I have learnt a lot this week not just about photography, but also about filming and business. I am quite unexperienced when it comes to video therefore I was very grateful to learn some more about filming. We used a Canon EOS C100 Mark II, which I have never used before. Alongside, the video camera we also set up a Canon 5D for a second angle, by doing this it gives us another angle to add to the video which makes it more interesting visually. Film is something that I have wanted to get into for a while, so I was very pleased to be able to learn a few things this week about it. I look forward to editing all the footage on Premier Pro, another software I am familiar with but hope to learn more from my time being here.

Something that was quite interesting was how much a shoot has to be directed. I am used to working with models, therefore I don't have to do as much directing because models tend to know their angles and poses. Whereas these shoots we have been doing this week, are using everyday people who are not models. Our job was to take portraits of different employees, using the different areas around the office. Because of the people we are dealing with, we as the photographer have to spend a lot of time directing and managing people. Positioning people and making sure they're smiling, standing straight and looking comfortable is the main goal. A lot of people tend to tense and freeze when in front of a camera therefore it is the photographers job to ensure they are directed appropriately to get the perfect shot. This was good to witness, as it made me aware of the situation you're in when doing PR photography compared to fashion photography. Not everyone is a model therefore you have to use good people skills and not be afraid to direct people to do exactly what you want them to do, in order to get a good photograph.






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